Now in Private Beta

Your business logic,
finally visible.

Build on a canvas. Connect drivers, test scenarios, and keep one living model that updates as you do.

GTM Operating Model
Scenario Drivers
180
24,000
2.1
120,000
38
Edit Formula
New Customers × Avg Contract Value
Drivers0
Formulas0
Links0
New Customers
180
Avg Contract Value
$24,000
Monthly Churn
2.1%
Avg Salary
$120,000
Headcount
38
Gross New ARR
$4,320,000
Churned ARR
$1,723,680
Net New ARR
$2,596,320
Annual Payroll
$4,560,000
Current ARR
$39,516,320
Monthly Profit
$3,129,387
CAC Payback
12.7 months
Runway
18 months
Add Drivers
Start with what you control

Every output in your model traces back to a few key assumptions. Add those drivers first—so formulas have a clear foundation you can update and scenario on.

Build Formulas
Human-readable logic

Write formulas that read like sentences. Trace values to their sources the same way they're discussed in person.

Connect Variables
See how it flows

Connect outputs to inputs. Watch each variable feed the next in one visible dependency chain.

Run Sensitivity
Test what moves the needle

Sensitivity highlights which drivers have the highest impact on your key outputs. Decide from signal, not gut.

Why Storybook

Built for how
Operators actually think

01
One canvas, one view

Your whole model lives on one canvas. Trace dependencies at a glance—no decrypting formulas or hunting for the source.

02
Evolves with you

When assumptions change, you update & add variables—not rebuild from scratch. One link, one source of truth. Everyone reads from the same model.

03
Which drivers matter most

Sensitivity shows which drivers move your key outputs. Run scenarios, compare impact—decide from signal, not gut.

Design your business.
Once and for all.